Smithfield

Interactive Bureau has worked with Smithfield, formerly Smithfield Financial, since 1999 when we designed its first brochure Web site. Since then Smithfield's service offering has developed and they branched out across Europe. This required timely development of the Web site to provide information about their services and successes in the three European languages to match their markets.

Following its MBO, Smithfield Financial changed its name to Smithfield, and needed to review its online communication. IAB assisted it to do just that and ensure that the renamed company was correctly presented at the same time the new printed materials and alerts to clients were distributed. This included guidance through the acquisition of the new Smithfieldgroup domain name and its transfer of legal ownership, a redesign of the Web site and revised coding to improve ongoing maintenance.