What Is It?

Interactive Bureau has developed an online Press Office product called ViPRo™ - the Virtual Press Office. It enables Public Relations companies and departments to be "open" 24 hours a day, seven days a week.

Almost everything they do on a daily basis with the media, can now be done, quicker and more efficiently online - making time for the important bits of the relationship.

It gives companies the ability to manage the relationship between themselves and the Media - online.

Or, if they have a Public Relations Agency, it gives both the Agency and the company the ability to manage the relationship with the Media.

It is licensed to the company and branded to its guidelines - so it looks just like part of its Web site - except that it is exclusively for the use of the company and the media.

Industry professionals believe it can save 20 percent of a company's public relations costs - in time, effort - and therefore Money.